Toro = Bull(shit)

An early morning, a browse over the news, a frown.

Apparently, Toro Magazine is out of print. What is Toro you ask? I asked as well, but then again, I am not that up on my reading.
From Wikipedia.com

Toro is a Canadian men's magazine. It launched its first issue in April 2003. The magazine is upscale, intellectual and sophisticated, similar to GQ and Esquire, magazines from the United States and England. It targets affluent Canadian men.

Hmmm. Targeting affluent Canadian men. Interesting. Tell me more.

CBC's article on Toro pretty much sums it up. The owner of the magazine doesn't blame his concepts, writers, photographers, marketers or anyone else working for the magazine; he blames the consumers for not buying it, and companies for not paying more to advertise in it. Even more shockingly, he blames the government for not supporting his failing idea with an unlimited line of cash.

"Despite steady annual growth, it's become clear that the advertising revenue available in Canada for a general-interest men's magazine is such that even a very high-quality book like Toro can, at best, manage to sustain itself. Sadly, the limited advertising pool in the men's category, combined with rising operating costs and a lack of government funding, made it impossible to continue on."

I would like to nominate that for idiotic statement of the day. Wait, it is only 8AM, so I'm sure something more ludicrous will be in print...after all, I haven't read the Korea Herald yet...